PROGRAM
Delivering ROI
(preliminary program subject to change and updates)
MONDAY, JANUARY 11
Shop America registration open at the Four Seasons
Desert Willow Foyer
1:00 – 5:30PM
SAA Executive Advisory Committee Meeting (by invitation only)
Cottonwood Room
3:00PM – 5:00PM
Travel Packaging for ROI
Workshop presented by Rosemarie Reyes, Shop America Alliance and Sheila Armstrong, Co-Founder and Executive Director, US Cultural & Heritage Tourism Marketing Council
Desert Willow Room
3:00PM – 5:00PM
Las Vegas Welcome Reception
Host: Art Jimenez (sponsored by Las Vegas CVA and Shop Las Vegas)
Shop America Silent Auction open for bidding
Co-chairs: Peggy Ziglin, Outlets of Colorado/Craig Realty
Mesquite 1 & 2
5:30 – 7:30PM
TUESDAY, JANUARY 12
Shop America registration open at the Four Seasons
Desert Willow Foyer
7:30AM – 5:00PM
Continental Breakfast
(sponsored by Shop America Magazine and The Cultural Traveler Guide)
Four Seasons Ballroom 4
7:30 – 8:30AM
Welcome/Conference Overview
Shop America Alliance's New Opportunities for ROI
Presenter: Rosemary McCormick (President, Shop America Alliance)
Four Seasons Ballroom 4
8:30 – 9:15AM
Essentially America: More Opportunities in the UK and Mexico
Larry Cohen, representing Northeast Media and Grupo BT
Four Seasons Ballroom 4
9:15 – 9:30AM
Got Mobi? Mobile Marketing Trends and Opportunities
Franci Edgerly, President, ITI Marketing
Four Seasons Ballroom 4
9:30 – 9:45AM
Are We There Yet? On the Road to Economic Recovery
Economic implications for Travel & Tourism - Julie Heizer, Deputy Director, US Department of Commerce/Office of Travel & Tourism Industries
Four Seasons Ballroom 4
9:45 – 10:00AM
US Travel Association – Why Travel Matters
Gary Oster, Vice President Development, US Travel Association
Four Seasons Ballroom 4
10:00 – 10:45AM
Break
(sponsored by Essentially America)
10:45 – 11:00AM
Global Connections: Tour Operators Deliver ROI
Leading international tour operators and online travel agents share strategies for success. Susan Larsen, Senior Manager, Expedia; Theresa Young, Business Development Manager, Bon Voyage; Luba Djordjevic, Director of Business Development, The Mark Travel Corporation and Brad Weber, CEO, Gray Line Worldwide.
Four Seasons Ballroom 4
11:00 – Noon
Luncheon
The Era of the Outlet
Cheap is Chic! New trends in value discounting are driving this popular retail sector. Presenter: Karen Fluharty, Senior VP Marketing, Prime Outlets
Four Seasons Ballroom 2-3
12:00 – 1:45PM
Research ROI: The International Shopping Traveler Study and The Cultural Heritage Traveler Study
How to derive more ROI from the top travel sectors. Presented by Laura Mandala, Managing Director, Mandala Research & Consulting and Sheila Armstrong, Executive Director, US Cultural & Heritage Tourism Marketing Council
Four Seasons Ballroom 4
2:00 – 3:00PM
The NEW NORMAL For Retail
Shopping Tourism leaders discuss the current retail outlook on post-recession, recovery and growth trends.
Werner Escher, Executive Director Domestic & International Markets, South Coast Plaza; Carolyn Feimster, President, CJF Marketing International; Kate Birchler, Sr. Manager Marketing, Macerich and Anita Boeker, Director of Marketing, Craig Realty Group.
Four Seasons Ballroom 4
3:00 – 4:00PM
Discount or Die: Catering to the new upscale consumer
To Discount or not to Discount: Pros, Cons and Other Strategies: Featuring a panel of experienced luxury retailers, hoteliers, consultants and industry veterans. Presented in partnership with The Luxury Marketing Council, Alf Nucifora, Chairman and Panel Moderator. Panelists: Glenn Anderson, General Manager, Gaudin Jaguar, Porsche, Aston Martin; Tanja Anguay-Brennan, Publisher, Luxury Las Vegas Magazine and Karla Martin, Vice President, Booz & Company
Four Seasons Ballroom 4
Since October of 2008, in what most are calling the deepest recession since the great Depression, a rash of radical discounting initiatives by a number of major luxury players has caused considerable controversy. To discount or not to discount...that's the question. And it leads to a series of important marketing implications that ultimately affect the long-term viability and sustainability of the brand. Join us for what will be a spirited debate.
4:00 – 5:30PM
Wine Down (sponsored by The CPS Group/Mall Marketing Media)
Meet and mingle with members of The Luxury Marketing Council.
Host: Kayla Vigil, President; Tracy McNally, Senior Vice President and Michael O'Connell, Vice President Marketing and Sales, The CPS Group/Mall Marketing Media
5:30 – 7:00PM
Last Call for Silent Auction!
Palm Room
6:45PM
Enjoy Las Vegas at your leisure!
WEDNESDAY, JANUARY 13
Shop America registration open at the Four Seasons
Desert Willow Foyer
7:30AM – 3:30PM
GLOBAL SASI AWARDS BREAKFAST (Sponsored by CenterCal Properties)
Sponsored by CenterCal Properties
SASI=Shop America Salutes Innovation and exciting new Global Developments. Showcasing the 2009 Global SASI Awards winners and the Shopping Tourism Person of the Year presentation. SASI Judging coordinated by Bloomington MN CVB.
Special Partnership Award to Tom Wilt, AAA.
Host: Brandace Bruning, CenterCal Properties, Global SASI Awards Chair
Four Seasons Ballroom 4
8:00 – 10:00AM
SHOP AMERICA'S SIGNATURE PARTNERS
ROI through Successful Partnerships, Rosemary McCormick, Shop America Alliance
VISA SIGNATURE, Lane Armey, Business Leader, Visa Inc.
AAA SHOW YOUR CARD & SAVE, Mary Yarber, Director Program Management, AAA
Four Seasons Ballroom 4
10:00 – 10:45AM
Break
(sponsored by AAA)
10:45 – 11:00AM
COOPERTITION — New Strategies for Maximizing ROI
Successful marketing strategies to combine resources and produce results.
Presenters: Robert Graff, Vice President of Marketing, Papillon Tours; Nancy Hahn-Bono, Sr. Director of Global Development, Orlando Orange County CVB; Art Jimenez, Director of Leisure Sales, Las Vegas CVA
Four Seasons Ballroom 4
11:00 – Noon
Luncheon
Preview Pasadena 2011
Preview exciting plans for the expanded Shop, Dine & Cultural Travel Conference, January 2011, in beautiful Pasadena CA, Nan Marchand, Executive Director, Pasadena CVB.
Acacia Ballroom 2
12:00 – 1:30PM
Social Media "MEET UP"
Four Seasons Ballroom 4
Series of fast paced presentations and group discussion on the latest trends in Social Media, focusing on Special Media Strategy. Discussions include topics of setting the right goals, resources and budget to get started properly and effectively. If you think that because have a twitter account and facebook page that you're done, well, you're wrong.
Everyone is talking social media, including us! Social Media is evolving at such a fast pace, most people find it hard to keep up, let alone jump in. So, US Travel Association, Tripology and Shop America Alliance have joined forces to bring you a two-hour, action packed panel of industry "advanced students" to talk about the latest trends in Social Media in travel, focusing on Social Media Strategy.
Presenters include:
John Peters, CEO of Tripology and Moderator of the Meetup
Rick Still, Principal of OnTrade.com Kulin Strimbu, CEO of TripTelevision
Shannon Smith, President of BluEye Design
Discussions topics include:
Setting the right goals, resources and budget to get started properly and effectively
Social Media and ROI
How to align goals with metrics
Who is the ideal voice for your company? CEO, a staff member?
And More!
1:30 – 3:30PM
Thank you and adjourn
3:30PM